“This is truly a historic achievement for our Curbside Market team – one that’s been years in the making,” said Julia Tedesco, President & CEO of Foodlink. Two stops in Rochester now include a full range of other WIC-eligible products, such as whole grains, cereals, infant food and formula, 100% juice, dairy products and proteins such as beans and peanut butter. The Curbside Market has a long history of selling fresh, affordable fruits and vegetables to Rochester-area shoppers. “WIC” refers to the USDA’s Special Supplemental Nutrition Program for Women, Infants, and Children, which provides resources and financial support for low-income women, infants and children up to age 5 for nutritious foods to supplement their diets.
Foodlink has launched the nation’s first mobile WIC market as an innovative expansion of its Curbside Market – a mobile market that serves the Rochester region.
